PAID SEARCHGOOGLE ADS
Search, Performance Max, Display and YouTube campaigns built on real keyword research, tight match types and negatives, and landing pages that match the query.
HI, I AM MARK ANTHONY GUERRA
DIGITAL MARKETING SPECIALIST
DIGITAL MARKETING GROWTH THROUGH SEARCH, SOCIAL AND AI ANSWERS
I am a digital marketing enthusiast with 11+ years of experience in Google Ads, Meta Ads, paid search, SEO, GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization). I plan, run and measure the campaigns and the search presence behind a multi-brand healthcare and retail group in the UAE — and I build the marketing technology that makes it easier.
MY GOAL IS TO BE FOUND, CHOSEN AND REMEMBERED
I RUN PAID SEARCH, PAID SOCIAL, SEO AND AI-SEARCH VISIBILITY FOR A MULTI-BRAND HEALTHCARE AND RETAIL GROUP IN THE UAE — GOOGLE ADS AND META ADS FOR SIX BRANDS, SEO ACROSS THE GROUP'S WEBSITES INCLUDING THE BILINGUAL EN/AR DRSUNNY.AE, AND THE TRACKING, WHATSAPP AND CRM LAYERS UNDERNEATH. I MEASURE EVERYTHING, AUTOMATE WHAT REPEATS, AND REPORT IN THE LANGUAGE THE MANAGING DIRECTOR ACTUALLY USES.
0YEARS INDIGITAL MARKETING
0BRANDS' AD ACCOUNTSIN ONE COMMAND CENTER
0PRODUCTION WEBSITESUNDER MY OWNERSHIP
0BILINGUAL EN/AR PAGESON DRSUNNY.AE
MARKETING STACK
DELIVERING GROWTH
THROUGH MY SKILLS
PAID SEARCH
- Google Ads Search
- Performance Max
- Display Campaigns
- YouTube Ads
- Keyword Research
- Match Types
- Quality Score
- Smart Bidding (tCPA / tROAS)
- Negative Keywords
- Ad Assets
PAID SOCIAL
- Meta Ads (Facebook / Instagram)
- Campaign Objectives
- Custom Audiences
- Lookalike Audiences
- Advantage+
- Creative Testing
- Meta Pixel
- Conversions API
- Retargeting
SEO
- Technical SEO
- On-Page SEO
- Local SEO (Google Business Profile)
- Bilingual EN/AR + hreflang
- Service and City Pages
- Core Web Vitals
- Structured Data / Schema
- Internal Linking
- XML Sitemaps
- Google Search Console
GEO AND AEO
- Generative Engine Optimization
- Answer Engine Optimization
- llms.txt
- FAQ Schema
- HowTo Schema
- Entity and E-E-A-T Signals
- AI Citations (ChatGPT / Gemini / Perplexity)
- AI Overviews
- Featured Snippets
- Conversational Query Mapping
ANALYTICS AND TRACKING
- GA4
- Google Tag Manager
- Conversion Tracking
- UTM Discipline
- Reporting Dashboards
- Call Tracking (3CX)
- Attribution
- Cost-per-Lead Reporting
CRM AND LIFECYCLE
- WhatsApp Business Platform
- Mailchimp
- HubSpot
- GetResponse
- Freshworks
- Zenoti
- Lead Routing
- Automated Messages
- Loyalty Programmes
WEB AND CMS
- WordPress
- WordPress Multisite
- Elementor
- Shopify
- Odoo
- Landing Pages
- Hosting / DNS / Email
- CRO
AI IN MARKETING
- OpenAI
- Anthropic Claude
- Prompt Engineering
- AI Copilots
- Content Ops with AI
- Marketing Automation
- AI Search Readiness
LEADERSHIP AND DELIVERY
- Team Building
- Stakeholder Management
- Multi-Brand Budget Governance
- Reporting Cadence
- Vendor and Agency Management
- Campaign Planning
- Process Automation
CORE COMPETENCIES
BUILDING DEMAND WITH
SEARCH, SOCIAL AND DATA
Ten things I do for a brand — from the first keyword to the report the Managing Director reads.
PAID SOCIALMETA ADS
Facebook and Instagram campaigns with the right objective, custom and lookalike audiences, creative testing and retargeting — fed by the Pixel and Conversions API.
SEOARCHITECTURE
Technical and on-page SEO with a content architecture of service and city pages, clean internal linking, schema and sitemaps that search engines can crawl end to end.
LOCAL ANDBILINGUAL SEO
Google Business Profile, branch and city pages, and English/Arabic content with hreflang — built for clinics, stores and services that need to be found in a specific place.
GEO AND AEOAI SEARCH VISIBILITY
Making your brand citable by ChatGPT, Gemini, Perplexity and AI Overviews — llms.txt, FAQ schema, entity pages and answers written the way people actually ask.
TRACKING ANDMEASUREMENT
GA4, Google Tag Manager, conversion tracking, UTM discipline and call tracking so every lead has a source and every decision has a number behind it.
CRM AND WHATSAPPLIFECYCLE
WhatsApp Business Platform automation, email journeys and lead routing across Mailchimp, HubSpot, GetResponse and Freshworks — so leads are answered and customers come back.
CRO ANDLANDING PAGES
Landing pages and booking flows on WordPress, Elementor and Shopify, tuned with real user behaviour so the traffic you pay for actually converts.
MARKETING AUTOMATIONAND AI
AI copilots and automations for content ops, reporting and repetitive campaign work — audited first, automated second, always with a human in the loop.
MULTI-BRAND REPORTINGAND GOVERNANCE
One command center for spend, leads and cost-per-lead across brands, a clear reporting cadence, and budget governance leadership can trust.
WORK PROCESS
A CLEAR PROCESS TO
DELIVER MEASURABLE GROWTH
01
AUDIT ANDGOALS
Review the ad accounts, analytics, search presence and CRM as they are today, then agree on the business goals the marketing has to serve.
02
STRATEGY ANDTRACKING
Channel plan, keyword and audience strategy, content architecture and budgets — with GA4, Tag Manager and conversion tracking in place before spend starts.
03
LAUNCH ANDOPTIMISE
Campaigns, pages and automations go live, then a steady loop of search-term, audience, creative and landing-page optimisation.
04
REPORT ANDSCALE
A reporting cadence leadership can read, decisions taken on the numbers, and budget moved to what is working.
PROFESSIONAL EXPERIENCE
WHERE I HAVE
DELIVERED
2021PRESENT
MARKETING MANAGER AND DIGITAL TECHNICAL LEAD — SUNNY MANAGEMENT GROUP
Multi-brand healthcare and retail group — Dr. Sunny Home Health Care, Dr. Sunny Medical Centre, Sunny Derma, Sunny Pharmacy, Maika, Health2Home · UAE
- Own digital marketing for every website and brand in the group — SEO, SEM and social media strategy across clinics, home care and retail in multiple locations — working directly with the Managing Director and branch managers on clinic performance, business objectives and targets.
- Run Google Ads and Meta (Facebook / Instagram) campaigns for the group's brands, and consolidated Google Ads and Meta reporting for all 6 companies into one marketing command center so leadership sees spend, leads and cost-per-lead per brand in a single cockpit.
- Develop and implement the SEO strategy for each site to improve organic search performance — drsunny.ae's bilingual EN/AR service and city architecture (182 pages) with full SEO/GEO coverage, sunnyderma.com's multi-branch structure and booking integration, maika.ae's custom SEO layer and campaign instrumentation, and the drsunnyclinic.com WordPress multisite with 4 branch sub-sites.
- Oversee measurement end to end: GA4, Google Tag Manager conversions and UTM discipline for SEM, plus marketing-lead and call-center turnaround reports from the 3CX phone system so management can monitor receptionist performance and improve conversion at every branch.
- Lead content creation, scheduling and posting across social platforms with my team, and run WhatsApp Business Platform automated messages and WhatsApp marketing alongside email and CRM tools — Mailchimp, HubSpot, GetResponse and Freshworks — with Zenoti, SAP and 3CX on the operations side.
- Manage the group's web platforms — WordPress (including multisite), Elementor, Shopify and Odoo — together with website hosting and email servers, and build solutions that automate repetitive marketing and ops tasks.
- Drive AI adoption with the Managing Director: auditing where the team's time goes to repetitive work and automating it with AI copilots built on OpenAI.
20162020
DIGITAL MARKETING SPECIALIST — FONS INTERNATIONAL TELECOM
Telecom startup · Dubai, UAE
- Built a competent digital and marketing team from scratch at a startup, and contributed to its digital marketing strategy and brand identity.
- Contributed to website and software development alongside the marketing work, and built the strategic marketing and business-development plans.
20152016
WEB DEVELOPER AND DIGITAL MARKETING SPECIALIST — TAJ SHIREEN GROUP · TS REAL ESTATE
Real estate · Dubai, UAE
- Built and optimised landing pages and UX with internal teams, ran SEO and SEM, and produced creative, engaging advertising for the target audiences.
SELECTED WORK
CAMPAIGNS, ESTATES AND
MARKETING TECHNOLOGY
The brands I market day to day, the marketing technology I built to run them, and the AI-search work that makes them readable and citable by AI answer engines.
SEO · GEO · BILINGUAL
DRSUNNY.AE
Bilingual English/Arabic clinic platform for the Dr. Sunny clinics — online booking, a service and city landing-page architecture of 182 pages, and full SEO and GEO coverage built so the clinic can be found in Google and cited by AI answer engines.
drsunny.ae- Channel
- Organic Search · AI Answers · Google Ads
- Scope
- Bilingual EN/AR · Service and City Pages · Online Booking
- Measure
- GA4 · Google Tag Manager · Conversion Tracking
- Stack
- Static HTML · Structured Data / Schema · hreflang · XML Sitemaps
01Campaigns and estates I run
DERMATOLOGY · MULTI-BRANCH↗
SUNNYDERMA.COM
Multi-branch dermatology brand — structured SEO across branches and services, booking integration, and Google and Meta campaigns.
- Channel
- Organic Search · Google Ads · Meta Ads
- Scope
- Multi-branch · Local SEO (Google Business Profile) · Booking Integration
- Measure
- GA4 · Google Tag Manager · Call Tracking (3CX)
- Stack
- WordPress · Elementor
RETAIL · MOTHER AND BABY↗
MAIKA.AE
Mother and baby retail brand — a custom SEO layer, campaign instrumentation, and Google and Meta campaigns for the store.
- Channel
- Google Ads · Meta Ads · Organic Search
- Scope
- Retail · Custom SEO Layer · Campaign Instrumentation
- Measure
- GA4 · Google Tag Manager · UTM Discipline
- Stack
- WordPress · Elementor
HOME HEALTHCARE↗
HEALTH2HOME.AE
Home-nursing brand — a patient-facing platform plus a hiring funnel, marketed alongside the rest of the group's search and social campaigns.
- Channel
- Organic Search · Google Ads · Meta Ads
- Scope
- Home Nursing · Hiring Funnel · Landing Pages
- Measure
- GA4 · Google Tag Manager · Lead Routing
- Stack
- Custom Web App · Landing Pages
WP MULTISITE · LOCAL SEO↗
DRSUNNYCLINIC.COM
WordPress multisite serving 4 branch sub-sites from one platform — each branch with its own local SEO footprint.
- Channel
- Organic Search · Local SEO (Google Business Profile)
- Scope
- WordPress Multisite · 4 branch sub-sites
- Measure
- GA4 · Google Tag Manager
- Stack
- WordPress · Hosting / DNS / Email
02Marketing technology I built
MARKETING OPS · MULTI-BRAND
MARKETING
MARKETING
COMMAND CENTER
Unified Google Ads and Meta reporting for 6 companies — campaign-level routing into one cockpit for spend, leads, cost-per-lead and attribution, pulled straight from the Google Ads and Meta APIs.
- Channel
- Google Ads · Meta Ads
- Scope
- Multi-brand Cockpit · Campaign-level Routing
- Measure
- Google Ads API · Meta Marketing API · Attribution
- Stack
- Custom Web App · Reporting Dashboards · Cost-per-Lead Reporting
AI-NATIVE SAAS · GEO AND AEO↗
REMARKETLY
My own AI-native SaaS for customer capture, commerce and retention — campaigns, WhatsApp Business automation, loyalty and QR stamp cards, digital receipts and events. Its bilingual EN/AR marketing site ships llms.txt, llms-full.txt, IndexNow, sitemap and robots: hands-on AEO and GEO.
- Channel
- WhatsApp Business Platform · Campaigns Module · Loyalty Programmes
- Scope
- Customer Capture · Retention · Bilingual EN/AR
- Measure
- Digital Receipts · QR Stamp Cards
- Stack
- llms.txt · llms-full.txt · IndexNow · XML Sitemaps
AI · COMPETITIVE INTEL
RANKORA
Competitive-intelligence cockpit for Gulf and PH businesses — keyword, traffic, backlink, ads and local-rank tooling with an AI growth assistant.
- Channel
- Keyword Research · Backlink Analysis · Local Rank Tracking
- Scope
- Gulf and PH Markets · AI Growth Assistant
- Measure
- Traffic Estimates · Ads Intelligence
- Stack
- Custom Web App · Reporting Dashboards
EDTECH · FUNNEL↗
LEARN AI
Course platform and funnel — curriculum, LMS, checkout, certificates and a job board, with the marketing site and funnel built and run by me.
- Channel
- Organic Search · Course Funnel
- Scope
- Curriculum · Job Board
- Measure
- Checkout · Certificates
- Stack
- Landing Pages · LMS
03AI and answer-engine work
GEO · AEO · IMPLEMENTATION
GEO AND AEO
GEO AND AEO
IMPLEMENTATION
Making websites readable and citable by AI answer engines — llms.txt and llms-full.txt, IndexNow submission and a sitemap on remarketly.io, plus bilingual EN/AR service and city pages built for SEO and GEO coverage on drsunny.ae — so a brand has a real chance of being cited when people ask an assistant instead of a search box.
- Channel
- AI Citations (ChatGPT / Gemini / Perplexity) · AI Overviews · Featured Snippets
- Scope
- Bilingual Entity Pages · Entity and E-E-A-T Signals
- Measure
- Google Search Console · IndexNow
- Stack
- llms.txt · FAQ Schema · Structured Data / Schema · XML Sitemaps
AI · MARKETING OPS
AI COPILOTS FOR
AI COPILOTS FOR
MARKETING OPS
AI copilots that take repetitive marketing work off the team — content ops, reporting and campaign housekeeping — built as I drive AI adoption with the Managing Director: audit the repetitive work first, automate it second, keep a human in the loop.
- Channel
- Content Ops with AI · Process Automation
- Scope
- AI Copilots · Human in the Loop
- Measure
- Call Tracking (3CX)
- Stack
- OpenAI · Prompt Engineering
EDUCATION & CERTIFICATION
CREDENTIALS &
CONTINUOUS LEARNING
1 MILLION PROMPTERSCERTIFICATE OF COMPLETION
Completed the One Million Prompters initiative launched by H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai — prompt-engineering skills for AI systems, in alignment with the Dubai Universal Blueprint for Artificial Intelligence. The same skills now sit behind my content ops and marketing copilots.
VIEW CERTIFICATE ↗B.SC. ELECTRONICSENGINEERING
Major in Information & Communications Technology.
FUNDAMENTALS OFDIGITAL MARKETING
Certified in digital marketing fundamentals, analytics and search.
CONTINUOUSLEARNING
GEO and AEO for AI answer engines · Google Ads Performance Max · Meta Advantage+ · GA4 — ongoing, hands-on learning applied on live accounts.
FAQ
QUESTIONS PEOPLE ASK
WHAT IS GEO?GENERATIVE ENGINE OPTIMIZATION
GEO is the practice of making a website readable, trustworthy and citable for generative AI systems such as ChatGPT, Gemini, Perplexity and Google AI Overviews. In practice it means clear entity pages, structured data, an llms.txt file, fast indexing (sitemaps and IndexNow) and content written so an AI answer can quote it accurately. I implement GEO alongside classic technical and on-page SEO rather than as a replacement for it.
WHAT IS AEO?ANSWER ENGINE OPTIMIZATION
AEO is optimising content to be the direct answer to a question: featured snippets, People Also Ask, voice assistants and AI answer engines. It relies on mapping the conversational questions people actually ask, answering them plainly on the page, and marking them up with FAQ and HowTo schema so search and AI systems can lift the answer.
WHICH PLATFORMSDO YOU RUN CAMPAIGNS ON?
Google Ads (Search, Performance Max, Display and YouTube) and Meta Ads (Facebook and Instagram) for paid media; Google Search Console, GA4 and Google Tag Manager for organic and measurement; WhatsApp Business Platform plus Mailchimp, HubSpot, GetResponse and Freshworks for lifecycle and CRM; and WordPress, Elementor, Shopify and Odoo on the web side.
WHICH INDUSTRIESHAVE YOU WORKED IN?
Healthcare (clinics, dermatology, pharmacy and home nursing), mother-and-baby retail, telecom and real estate in the UAE, plus my own SaaS and ed-tech products. Most of my recent work is multi-brand, multi-location and bilingual English/Arabic.
HOW DO WE STARTWORKING TOGETHER?
Message me on WhatsApp at +971 56 835 8561 or email [email protected]. We start with an audit of your current accounts, tracking and search presence, agree on goals, and then I set up strategy, tracking and campaigns before we move to a regular optimise-and-report cadence. I am based in Sharjah and available on-site or hybrid across the UAE and GCC.
DO YOU WORK ONBILINGUAL ENGLISH/ARABIC SITES?
Yes. Most of my recent SEO work is bilingual English/Arabic. drsunny.ae is a bilingual EN/AR clinic platform with a service and city landing-page architecture of 182 pages, and Remarketly's marketing site is bilingual EN/AR as well. I build these with hreflang, structured data and a content architecture that keeps both language versions crawlable and consistent.
CONTACT
LET'S GROW
SOMETHING MEASURABLE
Open to digital marketing roles and engagements across the UAE & GCC — on-site or hybrid. The fastest way to reach me is WhatsApp or email. The engineering and architecture side of my work lives on a separate portfolio, linked below.
- PHONE / WHATSAPP+971 56 835 8561
- EMAIL[email protected]
- LOCATIONSharjah, United Arab Emirates
- AVAILABILITYOn-site / hybrid · UAE & GCC
- ENGINEERING PORTFOLIOmark.remarketly.io